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The Pluie Story

Pluie likes to cycle around the block, take naps with her animal friends and be covered in mud as she plants rosemary in her little pot.
    
Pluie is the face of a kids' lifestyle brand based out of Delhi. Taking a creative stand on kids wear in India we make clothing meant for moving, playing, becoming sacks of wheat carried on dads' backs and for all the magic.
   

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Pluie means ‘rain’ in French and we capture everything that‘s fresh and fun in childhood. Our jackets have big pockets for storing treasures, dresses and skirts have volume for twirling and fabrics are soft for rolling on the grass.
   
We look at and love kids as their own tiny selves and not as mini adults, and that is what appeals to the Pluie shopper the most. Even our basic tees will have a whiff of wonder and joy to it. 
   
The backbone of the brand is natural fibers like cotton to create quality clothing that stays longer and hence is unperturbed by trends. We make clothing that people love to possess and then pass on to generations with a lot of love. 
 
Though apparel is our core, we are excitedly and with great gusto creating love in categories like stationery, toys, bags, accessories and home furnishings.
   
Born in 2015, the world of Pluie Kids can be explored here